(Ugo La Pietra, Architecture.) 'Progettare Inpiù. Per un com...

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£120 - £150

(Ugo La Pietra, Architecture.) 'Progettare Inpiù. Per un comportamento creativo nei processi di riappropriazione dell'ambiente.', Milan, Jabik Editori, 1974/75, 4 issues of the historic Italian magazine published under the editorial direction of radical Italian architect and designer Ugo La Pietra. Issues number 7,8,9 & 10. 1974/5. All profusely illustrated throughout. 18 x 21 cm. Slight signs of wear otherwise very good. No previous ownership inscriptions or other marks. For La Pietra and his generation, the 1970s was a time for validating the theoretical ideas articulated in the late 1960s – new art forms, breaking from the traditional ways of communicating, the relationship between art and society. La Pietra’s status as a radical architect and artist in the early 1970s was fully acknowledged in the exhibitions at the Milan Triennale, in the exhibition “Italy: the new domestic landscape” at the MoMA in New York, in the “Trigon 71” show at the Neue Galerie in Graz, in the exhibition curated by Gillo Dorfles on Italian art at Museum am Ostwal, Dortmund, and at the 1972 Venice Biennale. It was the radical movement, however, that used most of La Pietra’s energy – in running IN magazine, in producing the monograph magazine Inpiù, in editing the Global Tools journals, in the research of the Communication Group (with Gianni Pettena, Franco Vaccari and Guido Arra) within Global Tools, and in organising the sole exhibition on radical design “Gli abiti dell’imperatore” (The emperor’s clothes). La Pietra is arguably the most representative author of that decade, with unconventional forms that made room in art for the joy and hope of new models of distributed creativity (extending beyond the art world), with new communication approaches (liberated from the centres of power and the manipulation of messages), with behavioural and design models that offered a new way to engage with the urban context: reappropriating the environment. Scarce (4)